In order to popularise brand Aam Aadmi Party and its leader Arvind Kejriwal, a private firm is planning to come up with AAP jhadu (broom) and mineral water, along with other merchandise.
Several BJP leaders in the past have raised a demand for changing the name of the country from "India" to "Bharat".
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
'I remember that when I was about seven years old, a doctor saw me and told my family that I would only survive for six months and that the disease had no cure. But my mother never gave up. She would always say, 'My son is born to become a renowned wrestler'.'
'The crisis-hit brand needs to react, and react without sounding outraged or angry. '
Indications are that the DMK combine will win more seats than the AIADMK and BJP, but is facing a tough fight in about half a dozen from the rest, predicts N Sathiya Moorthy of the electoral contest in Tamil Nadu.
You finally end up with an army of midgets led by midgets, notes Sandeep Goyal.
Brand India's societal divisions and distortions have remained as much relevant in 'liberal' America and Europe as it still is in the structurally stratified Indian society of the 21st century, observes N Sathiya Moorthy.
Will MBA hybrid model be the focus for B-schools? Should B-schools focus on long distance programmes?
'Who you know today will determine who you know tomorrow.' 'Becoming an expert in your domain will incentivise others to have you in their networks.' 'And the more diverse your network, the better it is.' An enlightening excerpt from Ambi Parmeswaran's All The World's A Stage: A Personal Branding Story.
In the two year programme, after the first year, every student has to undertake 8 week internship in an organisation.
... As the world swings from 'financialisation' to 'artificial intelligence', asks Ajit Balakrishnan.
Anjuli Bhargava discovers how the Buddha Fellowship is attracting India's brightest minds to solve its problems.
Beauty, Nykaa's founder Falguni Nayar realised, is a very long-tailed business and with e-commerce picking up in India, it seemed like a good idea to venture into.
The Indian Institute of Management-Bangalore has been collaborating with global universities like INSEAD, Lancaster, McGill and three schools in Japan for over a decade to train senior executives in management techniques
Indian startups have raised $42 billion in 2021, up from $11.5 billion in the previous year, a report by Orios Venture Partners said. The report titled 'The Indian Tech Unicorn Report 2021' said India saw 46 unicorns (companies with $1 billion valuations) in 2021 alone, more than doubling the total number of unicorns to 90. These include ShareChat, Cred, Meesho, Nazara, Moglix, MPL, Grofers (now Blinkit), upGrad, Mamaearth, GlobalBees, Acko, Spinny and others. India - with 90 unicorns - is the third-largest unicorn hub behind the US (487) and China (301), and ahead of the UK (39).
'When resources are few; when frugality demands repairing a broken thing rather than replacing it with a brand new and expensive option, enterprising commoners in rural and urban India improvise on a daily basis and solve their problems with whatever they have,' observes Shivanand Kanavi.
Even as India's internet base continues to widen, with the country set to have over 900 internet users by 2025, a parallel rise in cyber threats has become a matter of huge concern. Experts say that the sudden surge in digital adoption left little time to develop a cybersecurity backbone for the country. This has put large amounts of data at risk.
By framing the right question, Satya Nadella directed his team's attention to searching for the right answer, which opened up a treasure trove of new business opportunities, which would have remained undiscovered but for framing the right question.
IIM-Ahmedabad has written to Flipkart co-founder Binny Bansal on the issue, saying the students felt cheated for no fault of theirs for choosing the company over other brands and will suffer as they have to re-pay their education loans.
'Most students find it difficult to cope with the way they are expected to learn at the IITs.' 'So, all the students face the same stress.' 'But those students who are mentally weak are more affected.'
Travel yaari.com is not only an online travel agency, but has also become a fulcrum of bus travel industry in India.
Travel yaari.com is not only an online travel agency, but has also become a fulcrum of bus travel industry in India.
Gagandeep Singh Pannu who cracked the CAT 2013 with 99.97 percentile while attending a full-time job shares his study secrets.
MP was a good team but it was Pandit, who brought about changes that were required to transform it into a champion team
'As long as people are eating we will be there,' Rebel Foods CEO Jaydeep Barman tells Viveat Susan Pinto and Niraj Bhatt.
Founder of MBAGuru Deekshant Sehrawat on the various aspects of entrepreneurship.
Sohini Deb who cracked CAT 2013 with 98.11 percentile and secured admission at IIM Kozhikode shares her study secrets.
Or is all of media being re-invented, asks Ajit Balakrishnan.
Pre-Diwali Dhanteras sales of gold and silver witnessed a tepid response from consumers on Thursday on account of high prices of the precious metals and sluggish demand due to COVID-19 induced economic hardship, according to jewellers and industry experts. However, jewellers are expecting maximum footfalls on Friday as Dhanteras -- considered the most auspicious day in Hindu calendar for buying items, ranging from precious metals like gold and silver to utensils -- is being celebrated for two days this year.
Most offers are coming from regular recruiting firms and sectors led by consulting, analytics, IT and finance.
Univariety offers career guidance that is rooted in the real world.
Their bootstrapped brand sold 25,000 units on Flipkart in five days during the 2017 festive sale.
'Poker trains you a lot of skills that chess also prepares you for.' 'The most vital is restraint.' 'You may have seen us, chess players, keeping a blank expression or 'poker face'.' 'The idea is to not give away any information to your opponent.'
'One out of three phones sold in India is a Xiaomi phone.'
Company to invest in 30 companies in the next three months and wants a portfolio of 70 firms by the end of FY17
More capital flows will lead to greater trade flows between the two countries.
Both its short video-sharing apps have ranked as the top two breakout social apps of 2019 in India.
